The short answer is: nothing.
Lots of people have used it effectively to stay in touch with people or whatever else they want to do with it. I think that is great and have no problems with it. But, I have also watched people sitting on their phones for hours on end scrolling and scrolling, and occasionally liking some post that they look at for one second before scrolling again.
If I was just trying to collect likes then I suppose this would be perfect, but that isn’t the goal. I have people send me stuff from Facebook in texts or emails several times a day, often enough that sometimes I just don’t pay a ton of attention to them all. They just become noise. I don’t want this to be noise that people just ignore or scroll past. I hope that people who are actually interested in the project will look at it from time to time or share it with people that they think will actually care about it.
Because ultimately this project is about people. For me it’s about Matt, but not only about him. When I first started running with the Huntsman Heroes, it was partly about running a marathon, because we do stupid things with our brothers. He trained for the Paris marathon while I trained for Salt Lake. I kept running because it was a good cause and I was befriended by people in the group. When Matt died I found myself running with a group of people who were supportive and encouraging when I needed just that. I hope that I can show that same support to others that they showed to me.
But I wanted to do something more. So I came up with this project. Hopefully, it will help to find a cure for cancer so that at least one fewer person has to go through losing a loved one, or watching them go through the struggle with cancer.